In September HarperCollins expanded its international Big Book Bonanza events programme to include Scandinavia, making this our biggest year yet, covering 2 continents and 4 countries, with 12 authors and over 200 retailers in attendance.
The Big Book Bonanza events provide a great opportunity to showcase new HarperCollins titles to the booktrade, and provide retailers with a relaxed environment to get together, learn more about our books, and meet authors in person.
Featuring market-specific presentations, these events enable us to present our key books to international customers, but also highlight specific titles and genres that perform well overseas (e.g. Film Tie-Ins, YA and Self Help).
In 2016 we continued our events in Singapore, Kuala Lumpur and Amsterdam, working closely with local distributors to ensure the events were lively, well-attended, and as relevant to the markets as possible. The Asia events featured a Skype Q+A with Harper US author James Rollins, and in Amsterdam, the line-up included Lauren Child, Miranda Emmerson, Kate Medina and Katharine McGee.
Eager to bring this successful platform to a key Scandinavian market, 2016 saw us hold our first Big Book Bonanza event in Stockholm. We wanted to draw in as many retailers as possible for our first year in Sweden, so we hosted the event at the striking Culture House arts centre in central Stockholm, and invited a range of exciting authors that were sure to appeal to Swedish tastes.
These included the Swedish crime writers Emelie Schepp and Camilla Lackberg, science fiction authors Peter Newman and Francesca Haig, YA star Holly Smale and literary sensation Nell Zink. We also had Harper US author Joseph Fink Skype in from New York.
Attendees included booksellers from independents, chains, online retailers, and stores from across the country. Also in attendance were colleagues from HarperCollins Nordic. Eager to make the best use of our authors’ time, we also arranged bookstore events the next day with Nell Zink, Peter Newman and Francesca Haig.
With new HarperCollins offices opening in countries around the world, the Big Book Bonanza is set to continue its travels in the years ahead.