Frenemies

Frenemies

Ken Auletta

ISBN
9780008296995
Pub date
01/01/1900
Imprint
HarperCollins
Binding
Paperback
Format
Trade Paperback 153x234mm
Extent
368 pages
Price
£14.99

Book Overview


In Frenemies, Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from Sir Martin Sorrell to Carolyn Everson, Facebook’s Head of Sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science.

Former allies have become competitors and accusations of kickbacks and corruption swirl. ‘Frenemies’ are rife as trust disintegrates and up-and-coming creatives clash with seasoned veterans. And all the while, Facebook and Google continue to cause disruption.

With the consumer in greater control and the ongoing threats posed by technological changes and ad-free services, Auletta reflects on how this economically essential industry must adapt if it is to survive.

About the author


Ken Auletta is the author of eleven books, includi

Reviews


“Auletta works hard to get us to care about the