In today’s fast-paced, digitally driven world, having consistently good mental health is becoming incredibly challenging. My latest book, The Dose Effect, addresses this issue head-on, providing a practical and science-backed approach to elevating your happiness and unlocking your brain’s potential. Drawing from my background in neuroscience and psychology, this book introduces readers to the crucial role of four key chemicals in the brain—Dopamine, Oxytocin, Serotonin, and Endorphins—collectively referred to as DOSE.
The Dose Effect is a guide to understanding and harnessing the natural brain chemicals that govern our emotions, motivation, and overall mental state. Through my extensive research and experiences, I have developed a series of actionable strategies that anyone can implement to improve their experience in their mind. These strategies are rooted in the concept of the DOSE Actions – specific behaviours that naturally boost the levels of these chemicals, thereby improving mood, focus, and social connection.
One of the unique aspects of The Dose Effect is its focus on practical application. The book is structured to guide readers through a series of challenges and exercises that gradually shift their lifestyle towards healthier habits. For instance, the Flow State challenge helps individuals cultivate deep focus and train their attention span, while the Phone Fasting challenge promotes healthier digital habits.
Each chapter builds on the last, creating a comprehensive framework for achieving lasting change.
“I’d love you to enter this journey of personal understanding and growth”
I have had the privilege of delivering live experiences to over 50,000 people at prestigious institutions like Oxford University and organisations like Amazon and the NHS. This experience has shown me the immense need for an accessible answer to the mental health challenge our world faces.
I’d love you to enter this journey of personal understanding and growth. Whether you’re struggling with focus, stress, or simply seeking a better understanding of your own mind, The Dose Effect offers the exact insights and tools you need.
About the book
Hardback: 9780008667337 | £20 | 16 Jan 2025
Unlock the secret powers of dopamine, serotonin and more in this neuroscientist’s self-help guide to living a happier life – new for 2025!
Life can feel overwhelming, but it doesn’t have to be.
Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.
In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.
Unlock your brain’s four key chemicals and discover the powers of:
DOPAMINE to get motivated and stay driven
OXYTOCIN to build deeper connections with others
SEROTONIN to boost your energy and mood
ENDORPHINS to destress and find calm
TJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.
