The dramatic inside story of the first four historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading edge rocket company.
‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.
From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions, where conventional wisdom fails.
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