Collins Business Secrets – Marketing (Collins Business Secrets)
The marketing secrets that experts and top professionals use.
Brands & branding
Buy, Buy Baby: How Big Business Captures the Ultimate Consumer – Your Baby or Toddler
In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today’s consumer economy markets to infants and toddlers.
Customer Mania!: It’s Never Too Late to Build a Customer-Focused Company
The One Minute Manager meets Yum!,the world’s largest restaurant company, in this practical guide to making superlative customer service drive your business to success.