Consumed: How We Buy Class in Modern Britain
Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today’s modern consumer world.
Market research
Collins Business Secrets – Marketing (Collins Business Secrets)
The marketing secrets that experts and top professionals use.
Buy, Buy Baby: How Big Business Captures the Ultimate Consumer – Your Baby or Toddler
In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today’s consumer economy markets to infants and toddlers.