Healthy-ish

By Emma Petersen

Promising all the goodness with none of the fuss, HEALTHY-ISH fills the gap left between all of the high protein, plant-based, quick & easy and air-fryer titles – offering elements of all of them, combined into one hugely accessible cookbook.

‘My cooking style doesn’t neatly fit into any one category – it’s not low carb, not entirely plant-based, and certainly not fixated on calorie or macro counts. So, when asked, I often quip, “well, it’s healthy… ish.” And that simple, yet perfectly defined, phrase sparked the creation of this book.’ – Emma Petersen

Based on sound nutrition and current trends, Emma embraces a cooking style that refuses to engage with calorie counting or macronutrient breakdowns, but instead is based on her six pillars that guarantee a HEALTHY-ISH way of eating:

  • High protein
  • Plant forward
  • Refined sugar-free
  • UPF-free
  • Convenience-focused
  • Nourishing for mind and body

So many of us want to embrace a healthier approach to eating, but going in hard on any particular diet so often results in a sense of failure – whether through a feeling of over-restriction, or the everyday business of life getting in the way. It’s something many of us struggle with: maintaining a sense of balance or indeed finding the time to sustain nourishing and healthy eating habits.

Hence the -ISH part of HEALTHY-ISH – it’s a forgiving approach that understands the challenges people face in cooking from scratch every day, offering a kind and practical solution that reassures rather than imposing strict dietary rules.

HEALTHY-ISH offers cost and convenience-aware recipes for every day, with chapters including Batch Breakfasts, Weekend Brunch, Simple Lunches, Snacks, Dinner in Under 30, One Pan Winners and Sweet Treats. All the recipes are joyful, inspiring and accessible – offering air-fryer as well as oven-cooked options – and are representative of the food that has won Emma such a loyal following.

Format: Hardback
Release Date: 08 May 2025
Pages: 192
ISBN: 978-0-00-873056-7
Price: £22.00, £22.00 (Export Price) , €None
Quite the polar opposite of being a cookbook author, or a food content creator, Emma Petersen qualified as a solicitor in August of 2023. After devoting many years to attaining her quote unquote dream career as a corporate lawyer in the City, it wasn’t until she got there that she realised she was slowly losing everything that was most important to her: time for cooking, exercising, seeing family, socialising with friends and sharing my love for food online. She quit and threw herself into growing her social media platforms (which she had run as a ‘side hustle’ since 2016) and developing her culinary skills.

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