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TikTok: Your guide to BookTok and the titles in demand

For any book fan looking for a community to express their love of reading and the characters they meet along the way, there is BookTok. Featuring book reviews, recommendations and re-enactments, BookTok is the perfect place to talk all things literature. It has led to a huge boost in the popularity of particular titles, and for reading books more generally. Even some of our HarperCollins’ divisions are now on TikTok joining in the bookish excitement of some of our favourite stories!

Coming Soon

There is one author whose name is almost synonymous with BookTok. Any ideas? Yep, you’ve got it… Colleen Hoover. And we’re extremely excited to announce that here at HarperCollins we will be publishing a romantic thriller from the BookTok sensation and Sunday Times bestselling author of It Ends with Us and, Tarryn Fisher, the New York Times bestselling author of The Wives.

Never Never

Colleen Hoover & Tarryn Fisher

Charlie Wynwood and Silas Nash have been best friends since they could walk. They’ve been in love since the age of fourteen. But as of this morning… they are complete strangers. Their first kiss, their first fight, the moment they fell in love… every memory has vanished.

Now Charlie and Silas must work together to uncover the truth about what happened to them and why. But the more they learn about the couple they used to be… the more they question why they were ever together to begin with.

Forgetting is terrifying, but remembering may be worse.


New TikTok sensations

While many books have been a success on TikTok since #Booktok first took off, we are also seeing readers diving into new books and spreading the word far and wide! Here are some of the books that are more recently becoming a hit on Tiktok…


R.F. Kuang

#EnterBabel has over 5.5 million views on TikTok as Dark Academia takes the world by storm!

This is the incendiary new novel from award-winning author R.F. Kuang about the power of language, the violence of colonialism, and the sacrifices of resistance.

Oxford, 1836. The city of dreaming spires. It is the centre of all knowledge and progress in the world. And at its centre is Babel, the Royal Institute of Translation. The tower from which all the power of the Empire flows.

Orphaned in Canton and brought to England by a mysterious guardian, Babel seemed like paradise to Robin Swift. Until it became a prison…

But can a student stand against an empire?


The Problem with Forever

Jennifer L. Armentrout

#theproblemwithforever has over 4 MILLION views on TikTok!

From #1 NY Times bestselling author Jennifer L. Armentrout comes a deeply powerful and emotional story about struggling to overcome your past and find where you belong.

Growing up, Mallory Dodge learned that the best way to survive was to say nothing. Now, after years of homeschooling, Mallory must face a new milestone—spending her senior year at a public high school. But she never imagined she’d run into Rider Stark, the friend and protector she hasn’t seen since childhood, on her very first day.

And as she watches Rider’s life spiral out of control, Mallory must make a choice between staying silent and speaking out—for the people she loves, the life she wants and the truths that need to be heard.


Our featured books on TikTok

There are a number of popular books on TikTok and if you’ve ever had someone come into your store asking after any of the below titles, there’s a good chance that #BookTok made them do it!

A Good Girl’s Guide to Murder

Holly Jackson

The case is closed. Five years ago, schoolgirl Andie Bell was murdered by Sal Singh. The police know he did it. Everyone in town knows he did it.

But having grown up in the same small town that was consumed by the crime, Pippa Fitz-Amobi isn’t so sure.

When she chooses the case as the topic for her final project, she starts to uncover secrets that someone in town desperately wants to stay hidden.

And if the real killer is still out there, how far will they go to keep Pip from the truth … ?


Shatter Me

Tahereh Mafi

A fragile young teenage girl is held captive. Locked in a cell by The Reestablishment – a harsh dictatorship in charge of a crumbling world. This is no ordinary teenager. Juliette is a threat to The Reestablishment’s power. A touch from her can kill – one touch is all it takes.

But not only is she a threat, she is potentially the most powerful weapon they could have. Juliette has never fought for herself before but when she’s reunited with the one person who ever cared about her, the depth of the emotion and the power within her become explosive…


The Selection

Kiera Cass

It’s the chance of a lifetime and 17-year-old America Singer should feel lucky. She has been chosen for The Selection, a reality TV lottery in which the special few compete for gorgeous Prince Maxon’s love. Swept up in a world of elaborate gowns, glittering jewels and decadent feasts, America is living a new and glamorous life. And the prince takes a special interest in her, much to the outrage of the others.

Rivalry within The Selection is fierce and not all of the girls are prepared to play by the rules. But what they don’t know is that America has a secret – one which could throw the whole competition… and change her life forever.


Divergent Trilogy

Veronica Roth

In the world of Divergent, society is divided into five factions – Candor (the honest), Abnegation (the selfless), Dauntless (the brave), Amity (the peaceful) and Erudite (the intelligent).

Every year, all sixteen-year-olds must select the faction to which they will devote the rest of their lives. Beatrice Prior must choose between staying with her family and being who she really is.

Her choice shocks everyone – including herself.

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My Dark Vanessa

Kate Elizabeth Russell

Vanessa Wye was fifteen-years-old when she first had sex with her English teacher. She is now thirty-two and the teacher, Jacob Strane, has just been accused of sexual abuse by another former student.

Vanessa is horrified by this news, because she is quite certain that the relationship she had with Strane wasn’t abuse. It was love. Wasn’t it?

Forced to rethink her past, to revisit everything that happened, Vanessa has to redefine the great love story of her life – her great sexual awakening – as rape. Now she must deal with the possibility that she might be a victim, and just one of many.

Nuanced, uncomfortable, bold and powerful, My Dark Vanessa goes straight to the heart of some of the most complex issues our age.


Heartstopper Novellas

Alice Oseman

The TV adaptation of Alice Oseman’s graphic novel Heartstopper, a coming-of-age romance has been watched by viewers for over 15 million hours! The series, and novel, tells the story of Charlie Spring, a gay teenager who falls in love with his new form-mate, Nick Nelson – the popular and accomplished rugby player. The stories of Charlie, Nick, and their friends go beyond Heartstopper and Alice Oseman has also written two novellas about her beloved characters: Nick & Charlie and This Winter. She is also the author of I Was Born For This, Loveless, Radio Silence, and Solitaire. Find out more here.

TikTok: 100% Unofficial The Guide to the Biggest Stars of TikTok

Introducing the Unofficial Guide to all things TikTok!

Discover everything you ever wanted to know about the dance-moving, lip-syncing legends of the TikTok world.

Featuring bios of your favourite TikTok stars, Charli and Dixie D’Amelio, Zach King, Baby Ariel, Amelia Gething and more!


Download the TikTok Order Form

To download the TikTok order form, click here. Once completed, you can send the form directly to your Sales Rep or to

HarperCollins on TikTok!

We now have a number of different imprints joining TikTok to create their own content. You can check out their videos using the links below:


HarperVoyager (Sci-fi and fantasy imprint)

Electric Monkey (Farshore imprint)