Dr. Seuss’ How the Grinch Stole Christmas!™ - Grinch and Bear It (Dr. Seuss’ How the Grinch Stole Christmas!™): Film tie-in edition
Everyone knows how the Grinch stole Christmas, but few really know the Grinch himself. This hilarious collection of quotes from the mouth of the supreme green meany provides an insight into his witty, pithy and pugnacious ideas on love, life and the universe – not to mention Christmas!
Featuring excerpts from the movie, this compact gift book is part of a fabulous range of titles published to tie in with Universal Pictures’ film adaptation of Dr. Seuss’s How the Grinch Stole Christmas!. Starring the irrepressible Jim Carrey (of The Mask and The Truman Story fame), directed by Ron Howard (Apollo 13 and Happy Days), and scripted by the writers of Who Framed Roger Rabbit, the film promises to be the Christmas movie of the year, and many years to come.
The film will be supported by a massive marketing and publicity campaign, starting in the Summer and building up to a crescendo of activity by the UK release date of 1 December 2000. Events include nationwide bookshop promotions and advertising campaigns on TV and radio, on-line, in print, and in-stadium (including the Olympics!). Major promotional partners include one of the leading burger chains, and an extensive merchandising programme comprises a wealth of consumer products from toys, gifts and interactive video games to clothes and household goods.