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Love by Design: 6 Ingredients to Build a Lifetime of Love

By Dr Sara Nasserzadeh

‘A revelatory re-conceptualization of how we create love’ Dr Emily Nagoski

We are so used to hearing that ‘love is blind’, ‘you will know when you meet the one’ and that love should be ‘unconditional’. However, are these idioms the best way to secure successful lasting relationships? Or might we have been given the wrong handbook for love?

Dr Sara Nasserzadeh invites us to re-examine our beliefs – mainly shaped by an outdated, static and haphazard Western idea of romantic love – and empowers us with six core principles – Attraction, Respect, Trust, Shared Vision, Compassion, Loving Behaviours – to create and sustain meaningful relationships through a new paradigm of love: The Emergent Love Model.

This ground-breaking book introduces and offers an entirely new language and set of skills to begin designing the love that you truly desire.

Format: Paperback
Release Date: 15 Feb 2024
Pages: 352
ISBN: 978-0-00-861302-0
Price: £16.99 (Export Price) , £16.99, €None
Dr Sara Nasserzadeh, Ph.D., is a world-renowned social psychologist, sexologist, and relationship expert. She has spent over 20 years working with thousands of couples in more than 40 countries. She is highly regarded by her peers as a Key Opinion Leader and has multitude of articles, books and book chapters to her credit. Her work has also been featured in media around the world, including NPR, BBC, ABC, CNN and Goop, and she has won awards for her BBC radio and TV series on sex and relationships called “Whispers”.

”'A revelatory re-conceptualization of how we create love.” - - Dr. Emily Nagoski, bestselling author of Come As You Are and Burnout

”'In Love by Design, Dr. Nasserzadeh brings us the concept of Emergent Love, a product of years of research and practice, and breaks down why we need to disengage from the enmeshed model of romantic love we see in the movies and move to an exciting but more sustainable way of perceiving and living love.” - - Guy Winch, TED Speaker and author of How to Fix A Broken Heart

”'At last! At last! For so many years we have been waiting for a realistic, effective, powerful way to make love work. Sara Nasserzadeh takes the wisdom of ages and recreates it to be effective in our own time, supported by evidence-based research and a solid foundation in her ground-breaking work helping couples be happy together.” - - Susan Quilliam, author of the revised The Joy of Sex

”'An essential read for those looking to cultivate connected and fulfilling intimate relationships. Her model of emergent love will transform how you enter your next relationship or enliven the one you are in. I will be recommending this book for years to come.” - - Alexandra H. Solomon, bestselling author of Love Every Day, and host of the podcast, Reimagining Love

‘Dr. Sara has elevated the common Venn diagram to a work of art. Or rather a work of love. Understanding your relational overlap (where “me” meets “we”) is at the heart of her concept of emergent love, and this book will show you how to occupy your ‘we-space’ to the fullest.’ - Ian Kerner, sex therapist and best-selling author of She Comes First. -

‘Love by Design reshapes all you thought you knew about love. It is an essential resource for anyone who wants to create the love they desire. It is research-backed, humble and can be applied universally to your intimate relationship and beyond.’ Julia Samuel, bestselling author of Grief works -